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Never on a Sundae
Ice Cream Spa Treatments for the Preteen Crowd
By Mike Norton
With the addition of some ice-cream-parlor-themed furniture and decor – retro swivel stools, for instance, and a pedicure bench shaped like an enormous ice cream sundae – the first Scooops opened in the chain's Traverse City location in March and was such an instant success that Great Wolf has already opened branches in four of its existing spa locations (Williamsburg, Va.; Kansas City, Wisconsin Dells and Mason, Ohio) with plans to start branches in two others later this year.
"The response has been absolutely phenomenal," MacDonald says. "People love it, especially for birthday parties. We're even considering franchising the idea nationally."
Prices for the Scoops Kid Spa range from $35 to $45 for treatments and include a voucher for ice cream at the resort's cafe. Customized birthday packages are available from $120 to $240, based on the number of kids attending. Birthday party packages include the choice of ice cream pedicure/manicure or a facial/makeup touch-up; a birthday crown and ME! Bath products for the birthday girl; an ice cream fizz ball for all birthday participants; a group photo; and a voucher for ice cream at the resort's confectionary cafe.
For more information about the spas and resorts of the Traverse City area, and for help with lodging, dining and other activities, contact the Traverse City Convention & Visitors Bureau at 1-800-TRAVERSE or online at www.VisitTraverseCity.com.